CHALLENGE

Zurich Insurance Group acquired Autocillin Car Insurance. They want to align the campaign communication between Zurich & Autocillin.

SOLUTIONS

Build integrated communications by developing a main key visual campaign, social media content and also social media activity.

RESULT
+61%

Ad Preference

+69%

Ad Preference Contribute

+72%

Purchanse Intention

KEY VISUAL.

Love your car? We bet your garage is the safest place for your car. But what will happen to your car if it's moved a mile from your garage? Many things could happen, right? With Autocillin whenever you go, you will always feel safe like driving in your own garage. Through this visual communication, we want to demonstrate the safety feels by owning the Autocillin Car Insurance. #SudahZiapAman

VIDEO.

Driving wherever safety remains first, as well as Marsha, Tama, and Robbie. Although you have to get out of your comfort zone, you don't worry anymore because you are always safely protected from obstacles that may happen unexpectedly while on the road because you used #Autocillin #SudahZiapAman

SOCIAL MEDIA.

OTHERS.

Branding KRL Outside

AutoTalks Safety Driving