Special Surprises Campaign for MLBB Players!
DOKU X Google Play X Indomaret
Indomaret Epic : Bayar di Indomaret
According to data from Databoks, Indonesia ranks third globally in the number of gamers. One of the most popular games among Indonesian gamers is Mobile Legends. Seeing the immense enthusiasm from gamers, Google Play seized this opportunity by collaborating with Indomaret.
Mobile Legends (ML) is a game that requires special and limited skins to enhance each character’s abilities and weapons. To obtain these skins, players need to top up diamonds, the in-game currency used to purchase these items. According to an internal Google Play survey, Indomaret has become a popular place for purchasing online game skins, making it an ideal partner due to its easy, fast, and convenient top-up services. With a vast network of stores across Indonesia, Indomaret provides an ideal solution for gamers who want to enhance their character’s performance without any hassle.
With the long-standing partnership between Elephant House and DOKU, this time DOKU and Google Play, has once again entrusted Elephant House to manage this collaboration and develop a partnership concept with Indomaret. This collaboration invites gamers to download the Indomaret Poinku app, collect stamps, and exchange them for free diamonds ML.
This collaboration between Google Play and Indomaret proved to be a great success. Here are some of the campaign results. Before the campaign, Indomaret had 299 members, which increased to 936 members after the campaign. Transactions also saw a significant rise from 340 transactions before the campaign to 2,569 transactions after, a 656% increase. Sales, which were previously Rp 14,853,537, soared to Rp 108,662,860 after the campaign, showing a 632% increase.
This collaboration not only successfully boosted sales and transactions but also strengthened Indomaret’s position as a reliable place for gamers to meet their diamond top up needs.
Project Type Digital Video
Social Media Management Video
Influencer Marketing
Client Doku
Period Oktober 2022 – Present
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