Coocaa X Timezone Ramadan Campaign
An Epic Collaboration: Coocaa X Timezone “SUPER FUN RAMADHAN with SUPER NO. 1″
Coocaa TV, known for its advanced technology and Google Android TV that competes with the world’s top brands, is determined to strengthen its position as the number one TV in Indonesia.. To achieve this goal, Coocaa TV launched a promotional campaign that not only aligns with the spirit of Ramadan but also supports their efforts in cementing their positioning as the leading brand in the Indonesian television market.
This campaign was carefully designed to combine the warmth and togetherness of Ramadan with the message of quality and technological superiority offered by Coocaa TV. As part of this strategy, Coocaa TV collaborated with Timezone, an international family entertainment center chain, to create the event “Super Fun Ramadan with Super No. 1 at Timezone.” This campaign aimed to strengthen family bonds and bring loved ones together by offering exciting ngabuburit experiences at Timezone outlets across Indonesia.
In this campaign, Coocaa TV and Timezone offered various activities and games, as well as the chance to win attractive prizes, including Coocaa TVs (32 inch LEC TV, 43 inch, 55 inch, 75 inch, and 86 inch) and free play sessions at Timezone for a year. The “Super Fun Ramadan” campaign exceeded all expectations. Elephant House, as the creative agency entrusted with managing this campaign, achieved great success in raising awareness through ads placed across both online and offline channels. The campaign reached impressive numbers with a total of 56,529,352 impressions across various platforms, over 317,137 engagements, and a PR value of 218,127,102. Additionally, 10,533 prizes, including TVs, vouchers, and merchandise, were distributed, making this Ramadan unforgettable. The campaign truly captured the hearts of the Indonesian people.
Coocaa TV and Timezone Indonesia successfully combined entertainment with the spirit of Ramadan, creating beautiful memories for all participants.
Check out our work with Doku X Google Play X Indomaret for the DVC Coocaa X Timezone “Super Fun Ramadan with Super No.1.”
Project Type 360 Campaign
Client Coocaa
Period March – April 2024
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