Emma by AXA
Challenge
AXA aims to develop and implement a compelling launch strategy for EMMA, designed to enhance policy servicing and customer engagement. The goal is to make EMMA’s presence impactful and appealing to both existing and potential customers.
AXA aims to develop and implement a compelling launch strategy for EMMA, designed to enhance policy servicing and customer engagement. The goal is to make EMMA’s presence impactful and appealing to both existing and potential customers.
Result
25,222
Total Followers
Total Followers
24,8K
Total engagement
Total engagement
48,5M
Total Impression
Total Impression
5,67%
Total engagement rate in a year
Total engagement rate in a year
Solutions
We have developed our communication strategy, called “Teman Sejati Selalu Ada” (A True Friend is Always There). The idea is to position the EMMA app as a true friend that is always available when needed, highlighting how EMMA can assist its users.