Coocaa
Challenge
Coocaa TV, with technology that rivals top brands, aims to solidify its position as the number one TV in Indonesia, as they proudly claim. To achieve this, Coocaa TV needs a campaign promotion that aligns with the festive spirit of Ramadan while also catering to their positioning objective.
Result
56,529,352
Total campaign impression
offline & online activity
Total campaign impression
offline & online activity
317,137
Total campaign engagement
offline & online activity
Total campaign engagement
offline & online activity
218,127,102
Total PR Value
Total PR Value
10,533
Total prizes distributed (TV, Voucher, & Merchandise)
Total prizes distributed (TV, Voucher, & Merchandise)
Solutions
Creating a collaboration campaign with Timezone, an international chain of family entertainment centers, aims to integrate joyful experiences with Coocaa TV’s quality. This campaign will span both physical locations and the digital ecosystem.