Canesten Pro
Challenge
Canesten is set to launch its latest antifungal medication Canesten Pro with a brand promise of being a top-notch product that offers significantly faster healing times. This product requires a communication strategy and key visuals that support this brand promise.
Solutions
We developed the “Like a PRO” communication strategy, inspired by the product name itself. This strategy targets busy professionals who don’t have time for repeated applications or long waits for their fungal infections to heal. To support this, we create an integrated communications plan involving a social media campaign, influencers, event activations, and various POSM materials.