Bellagio
Challenge
Bellagio aims to become an exclusive brand for adults with its new communication theme “Be The Men of More” and to expand its brand visibility through social media.
Result
+3,737
Followers Growth
Followers Growth
158,143
Total engagement
Total engagement
3,534,086
Total Impression
Total Impression
Solutions
Create a communication strategy based on “Be the Man of More” tailored to an adult-exclusive audience. Develop targeted messages for Bellagio perfume users, such as “More Fresh In Every Move” for sports enthusiasts, “Perfect Hair Dressing For Men” for an elegant look, and “Get Luxury And More” for men focused on self-improvement.