One festive idea, every touchpoint

How do you make a TV brand own Ramadan when everyone is fighting for the same attention?

Coocaa and Alfagift came in with a bold collaboration — "Kejutan Ramadan Gift with No.1" — and needed it to land across digital, social, retail, and out-of-home simultaneously.

The brief was integration: one campaign that felt consistent whether someone saw it on a livestream, inside an elevator, or on a motorcycle rolling through Jabodetabek.

We built from one core idea outward — make shopping feel like a celebration:

• Make shopping feel like entertainment. The centrepiece was a live Shopee livestream — not just a product demo, but a full event with flash sales, giveaways, quizzes, and KOL Mario Caesar engaging audiences both online and on the street.
• Take the brand to where people are. Instead of waiting for audiences to come to the brand, we put Coocaa on 50 motorcycles, OOH LED screens, 50 apartment lifts, and a mobile truck rolling through Jakarta's busiest corridors.
• One idea, every surface. From Shopee livestream to in-store activation at Electronic City SCBD — every touchpoint carried the same festive energy.

Integration isn't repetition. It's one idea, told well, everywhere.

We delivered a full 360° rollout across digital and on-ground:

• Shopee Livestream with Mario Caesar. A 1-day mobile livestream from a branded truck, combining live sales, flash deals, voucher giveaways, and spontaneous street interaction with Mario Caesar.
• Offline branding at scale. 50 motorcycle brandings touring Jabodetabek, OOH LED at Kelapa Gading/Proklamasi/Margaguna, 50 apartment lift brandings, and a truck showcase across HI, Sudirman, Thamrin, Kuningan, and Kelapa Gading.
• KOL & KOC program. Mario Caesar as anchor KOL plus 5 KOC creators on Instagram driving organic reach and community engagement.
• In-store activation. Electronic City SCBD (15–30 Mar), with tripod banners and flyering to drive floor traffic.