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Kemenhub (Sobat Zeta)

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CHALLENGE
The Ministry of Transportation, through Sobat Zeta, is striving to expand its reach to a diverse audience, encompassing all segments of road users in Indonesia. They are also working to develop a stronger strategy and a clearer visual identity.

  • Project type
    Social Media Management
    OOH Placement
    Influencer Marketing
    Company Profile
    Paid Advertisement
  • Client
    Kemenhub
  • Period
    May 2024- Present

Result

2.716%

Total Followers (May - June 2024)

1,977%

Total Engagement (May - June 2024)

Solutions
With the communication strategy “Smart Commuter”, we target transportation users of various ages and social statuses who seek recognition as knowledgeable and skilled individuals, particularly in using public transportation. Through visually appealing and fitting outputs, we will convey messages that support the identity of “Smart Commuter” as an intelligent and knowledgeable individual in the use of public transportation.