Emma by AXA

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Challenge
AXA aims to develop and implement a compelling launch strategy for EMMA, designed to enhance policy servicing and customer engagement. The goal is to make EMMA’s presence impactful and appealing to both existing and potential customers.
  • Project type
    Social Media Management
  • Client
    AXA (Emma)
  • Period
    January 2023 - January 2024

Result

25,222

Total Followers

24,8K

Total engagement

48,5M

Total Impression

5,67%

Total engagement rate in a year

Solutions
We have developed our communication strategy, called “Teman Sejati Selalu Ada” (A True Friend is Always There). The idea is to position the EMMA app as a true friend that is always available when needed, highlighting how EMMA can assist its users.